Hack: Get your pins noticed on Pinterest and drive traffic to your Store!
The ultimate tips and tricks to get your pins noticed on Pinterest are at your fingertips! The sooner you master these - then my friend you are well on your way to fully utilizing this social media business haven and driving an insane amount of traffic to your store.
Lets get right into it!
First, let’s lay down some important statistics that need to be highlighted! Pinterest has over 200 million users worldwide, this isn't something available to a brick and mortar store. Your brand’s potential to reach millions of consumers worldwide just quadrupled!
… I know what you're thinking….. lets see the hacks!
Your quick guide to : getting your pins in the spotlight
Once you have embarked on the journey to use the ultimate marketing tool known as Pinterest, your dedication is much appreciated! Regularly pinning can help people discover your pins and increase the numbers of followers you have. Be careful to not overload your audience with content, this is where consistency is key!
Optimize your Account
Pinterest works like a search engine, using keywords as its main data tool.
Adding popular words in your pins, board descriptions and in your name, keeps you relevant. Don’t make the mistake of just including your brand name, add in a few keywords at the end.
Join a couple of Group Boards
This is a way to build relationships within your specific niche, and Pinterest community! Pinning to these boards also allows access to a wider audience and gives you exposure worldwide!
….as a brand, you do not what to pass on this hack! Plus it’s fun!
Best Time of Day to Pin
Of course you want people to see your pins, not be asleep on the couch! Pinning at optimal times increases engagement and brand visibility. The best time of day to pin is between 8 - 11pm.
Hmmm… seems right around the time people are home from work and have a few hours to themselves before bed!
Use your Old Pins
One of the best things about Pinterest - content lives forever! No but seriously the half-life of a pin is almost 3 months long, this means a pin can be relevant well after it has been posted. Not everyone will see when you first post your pin, that’s why it is important to re-pin your content. Do not let that precious content get buried!
…. a bonus for e-commerce owners - this hack reminds people of your products they may have forgotten about. *Hint *Hint
Why does it matter?
Gaining in on the traction that is produced by Pinterest traffic can do wonders for your business.
One of the most common complaints we hear is, owners are having a difficult time driving traffic to their store once they launch. We know not everyone is going to buy a product upon engaging with an online store. They may get ideas about future purchases, be aware of the brand, and/or comeback at a later time.
Pinterest serves as a secondary sales platform, and the fact that is has 200 million users worldwide is proof enough that e-commerce stores NEED to start implementing this into their marketing and brand strategies!
… Seriously, start pinning today, this very moment - pin, pin, pin!