How to Increase Traffic To your Store in 6 Easy Steps With Pinterest
Pinterest at first can be a daunting social media to master, to most people pins, repins and boards can be confusing and the whole idea might make you abandon it all together!
Luckily! there is a way out, and just like any new endeavor there are a few tricks of the trade to know!
…. and I promise you, once you have mastered these the results will pour in.
Partly because Pinterest is a MEGA HOUSE in driving high-intent traffic to your e-commerce store!
Believe it or not, this underrated search engine is the second overall source of all social media to Shopify stores
Something needs to be done with all this traffic!
Sit back, grab a fresh cup of joe and let’s get right into how to direct this insane amount of traffic to your web store!
Shopify + Pinterest - The perfect match
For e-commerce business owners this partnership has yet to be utilized to its full functionality, namely because of its unique layout, which some users find difficult to navigate through. The single greatest thing about this social media giant is, that it allows users to buy products right inside the Pinterest app.
Many ‘pinners’ use the platform to plan future purchases, this is VERY important…
…. meaning it brings in high-intent traffic to your web store - people are coming to your site because of a product they have already seen, there is an intention to see what else your brand offers!
Now that you have them hooked with an inquiry about your brand, users are likely to engage longer with your site and click through to other pages.
The Game Changer!
Now, let's get right into it… how can YOU use Pinterest to reach a larger audience and get more brand recognition!
1. Create a Pinterest Business account
Creating a business account is simple, it may take a few days to get it approved and you will need to provide a business website to confirm. After that, it is smooth sailing!
2. Create Boards that are relevant to your brand
Now that you are all set up, you need content for people to see! When creating boards remember to be on brand, relevant to your niche, and keep your audience in mind.
3. Enable Rich Pins
Rich pins allow you to display more information about your products right inside the pin such as, real-time pricing and in-stock availability. Rich pins are essential! They allow users to shop through your pins.
* Rich pins are automatically enabled for Shopify Merchants using Pinterest. Bonus!
4. Be Consistent!
Regularly uploading content is key with a platform such as Pinterest, with people pinning and repining images every day, you want to make sure your brand is gaining in on the traction and being apart of the loop!
….. I know what you're thinking - sitting and pinning 50 or more pins a day is a lot of work, luckily programs such as BoardBooster and Tailwind help you schedule in pins… so that the whole process takes a couple minutes a day!
5. Join Group Boards
Group boards are designed to allow members to pin directly to those boards. This is SUPER beneficial because your content is now available to a larger audience and to consumers who are apart of your niche, they can share your content with their social circles!
6. Create a brand lifestyle board
This is one of the BEST marketing strategies you can implement. Create a brand lifestyle board that displays all your customer's amazing photographs with your products! This can help generate trust with potential customers and show brand loyalty.
That about should cover it for now, with these tips on Pinterest for Business you are well on your way to use this sales channel to drive traffic and sales to your online store. Pinners use the platform to plan for future purchases and making it easier for them to buy within the app is a sure way to increase engagement rates. Shopify and Pinterest have integrated together, making it easier to use the information outlined above to gain traction and drive traffic to your store.